[HanCinema's News] "#ALIVE" Continues to Lead in Second Day at Box Office
By William Schwartz | Published on
According to figures released by the Korean Film Council, "#ALIVE" once again led in its second day at the South Korean box office bringing in admissions of 148,996 for a two day total of 357,074. Though still considerably more impressive than the totals for any other film released since the beginning of the COVID-19 outbreak, this is still a sharp drop.
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Given the movie's first day totals the main reason for this downturn appears to be mixed reception to the film itself than it does renewed fears regarding COVID-19. Moviegoers have been divided in their reception of the movie, with many criticizing it for relying more heavily on typical zombie genre tropes than had been implied by the marketing campaign. Production values have similarly been noted as misleadingly hyped, as the movie lacks any particularly elaborate setpieces.
Written by William Schwartz
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"#ALIVE" is directed by Cho Il-hyeong, and features Yoo Ah-in, Park Shin-hye, Jeon Bae-soo, Lee Hyun-wook-I, Oh Hye-won, Kim Dan-bi. Release date in Korea: 2020/06/24.
William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea from 2011 to 2021. He is currently located in the Portland metropolitan area. William Schwartz can be contacted via william@hancinema.net, and is open to requests for content in future articles.